• T003, Why We Made It?

    We really believe in looking after your clothes properly. No one wants their clothes fall apart after a spin in the washing machine, which is why ...

    The music we haven't stopped playing in our studio this month. 
  • The Future.

    Yes, we've got a carbon neutral t-shirt collection, but it doesn't stop there. We want to change perceptions of sustainable fashion through innova...
  • What's Behind The Name?

    The name plays on the idea of the fashion industry being “UGLY” –  from the treatment of people to the detrimental effects the industry has on th...
  • Our Partnership with Plastic Oceans

    Why did we choose to work with Plastic Oceans? More than a third of ocean microplastic comes from the fashion industry.