What's Behind The Name?
The name plays on the idea of the fashion industry being “UGLY” – from the treatment of people to the detrimental effects the industry has on the environment. It's is the most polluting industry in the world, second only to oil.
We want to turn the ugly industry on its head and create clothing that is “clean and beautiful” at every stage of its production, from the sourcing of raw materials and manufacture to the finished product. As a brand we want to challenge those traditional ideas and conventions, without compromising on quality or design, and so Ugly Studios was born.
Shop the Carbon Neutral Collection now.